FACILITY & AMENITIES.
Fitness Factory is built for people who want serious training equipment without corporate fluff or overcrowded wait times.
Dry Heat Finnish Sauna
Relax and recover after your workout. Our dry heat sauna promotes muscle relaxation, improved blood circulation, and post-exercise recovery. Free for all active members and guest pass holders.
• Clean cedar wood benches and therapeutic heat
• Convenient access inside the facility
• Follow posted guidelines for safe usage
24/7 Member Keycard Access
Work out whenever it fits your lifestyle—morning, afternoon, late night, or holidays. Secure keycard access every single day of the year.
Heavy Free Weights & Barbells
Olympic barbells, power squat racks, flat/incline benches, and a wide array of dumbbells to support progressive strength training.
Cardio Conditioning Zone
Treadmills, ellipticals, stationary bikes, and stair climbers positioned for focused endurance sessions and warm-ups.
Pin-Selected & Plate Machines
Precision resistance equipment targeting chest, back, shoulders, arms, legs, and core for all strength levels.
Short-Term Visitor Passes
Daily passes ($15 during staffed hours) and weekly guest passes ($52) so vacationers in Gulf Shores never miss their training regimen.
One-on-One Personal Coaching
Personal training available for members needing guidance on form, muscle hypertrophy, or accountability. Ask staff for trainer availability.