PRIVACY POLICY
Last Updated: October 2026 · Fitness Factory (Gulf Shores, AL)
Fitness Factory is operated by Fitness Factory Gulf Shores LLC.
1. Overview & Information We Collect
Fitness Factory respects your personal privacy. When you interact with our website, request a tour, or communicate with staff, we collect basic contact information that you voluntarily submit (such as full name, email address, phone number, and preferred visit times).
2. Membership & Payment Processing
Online membership and guest-pass purchases are completed in the external JoinMyHealthClub portal. Review that provider's payment terms and privacy information before purchasing.
3. Communications & SMS / Text Messaging Consent
Submitting a tour request or contact form authorizes Fitness Factory staff to reply to your inquiry via phone or email during normal business hours. We communicate with you regarding your requested gym inquiries and appointments and do not share your number with third-party marketing lists.
SMS / Text Messaging: Where shown on a form, an optional SMS opt-in checkbox lets you consent to receive non-marketing text messages from Fitness Factory about your gym inquiry and requested appointments, including scheduling, confirmations, reminders, and changes. Opting in is not required to submit a form, request a tour, or join. If you opt in, message frequency varies, and message and data rates may apply. You may reply HELP for assistance or STOP at any time to opt out. SMS consent is optional and is not a condition of purchase, inquiry submission, or booking. We only send SMS to numbers where prior express consent has been given.
Non-Sharing Clause (Third-Party Sharing): No mobile information will be shared with third parties/affiliates for marketing/promotional purposes. Information sharing to subcontractors in support services, such as customer service, is permitted. All other use case categories exclude text messaging originator opt-in data and consent; this information will not be shared with any third parties.
For the full terms that apply to these messages, see our Customer Care SMS Terms.
4. Cookies, Tracking & Browser Controls
Cookies and session identifiers help associate website activity with a visit. Our inquiry form can read a platform session cookie to associate a submitted inquiry with that visit; when unavailable, the form generates a session identifier. When you submit a form, the contact details and inquiry information you provide are sent to our connected customer relationship management system for staff follow-up. Tour requests use our connected scheduling service to check availability and request a booking.
You can review, block or delete cookies and other site data through your browser settings. Restricting cookies or site data may affect some website or connected-service functions. External services linked from this site have their own privacy and cookie practices; review those services before using them.
5. Data Security Practices
This website uses HTTPS to encrypt information in transit between your browser and the website. We use HTTPS connections for the inquiry and scheduling services connected to this site. No method of transmission or storage is completely secure. Please do not include payment-card details, medical information, or other sensitive personal information in the general inquiry form. For privacy or security questions, contact fitnessfactorynow@gmail.com or call (251) 426-5247.
6. Third-Party Links & Map Services
Our site provides direct links to Google Maps, Apple Maps, social media profiles, and the JoinMyHealthClub membership portal. We encourage you to review their respective privacy practices when accessing external domains.
7. Contacting the Gym Regarding Your Data
If you have questions about your saved contact details or wish to update or delete your information, please reach out directly:
Fitness Factory
3501 Gulf Shores Pkwy, Suite 9, Gulf Shores, AL 36542
Phone: (251) 426-5247
Email: fitnessfactorynow@gmail.com