TERMS & CONDITIONS
Last Updated: October 2026 · Fitness Factory (Gulf Shores, AL)
Fitness Factory is operated by Fitness Factory Gulf Shores LLC.
1. 24/7 Keycard Member Access Rules
Enrolled members receive a designated electronic keycard allowing 24-hour facility access. Keycards are strictly individual and non-transferable. Allowing non-members or unauthorized guests to enter during unstaffed hours is a violation of facility policy and grounds for immediate membership termination.
2. Photo ID Verification & Online Signup
Standard monthly online signups must be finalized by visiting the gym during staffed business hours within 48 hours to show a valid government-issued photo ID and receive active door access credentials.
3. Guest Passes & Visitor Access
Daily guest passes ($15) are valid only during regular staffed business hours. One-week guest passes ($52) are active for 7 consecutive days starting upon keycard issue. Passes are one-time purchases and do not automatically renew.
4. Sauna Usage Guidelines
The dry heat Finnish sauna is provided as an included amenity for active members and authorized pass holders. Users must adhere to posted temperature rules, time limits, and hygiene guidelines (including sitting on a towel). Anyone with cardiovascular or heat-sensitive conditions should consult a physician prior to sauna use.
5. Billing, Cancellations & Upkeep
Month-to-month memberships renew on a monthly schedule. Changes, freezes, and cancellations are subject to the terms of your signed membership agreement with JoinMyHealthClub. Month-to-month plans include a $25 annual facility improvement fee as outlined in your enrollment contract.
6. Fitness Factory Customer Care SMS Terms
Purpose. Where you opt in, Fitness Factory may send non-promotional text messages about your gym inquiry and requested appointments only — including appointment scheduling, confirmations, reminders, and changes. These messages are not marketing or promotional content.
Opt-in & no purchase required. SMS consent is optional. You are not required to opt in to submit an inquiry, request a tour, book an appointment, or purchase a membership or pass. Providing your mobile number and checking the consent box authorizes these non-marketing messages only.
Eligibility. You must be at least 18 years old to enroll in the Fitness Factory Customer Care SMS program.
Message frequency & rates. Message frequency varies based on your inquiry and requested appointments. Message and data rates may apply according to your mobile carrier plan.
STOP & HELP. You can cancel the SMS service at any time. Just text STOP to (251) 220-4233. Reply HELP at any time to request help.
Opting back in. To request messages again after opting out, text START to (251) 220-4233. You may also contact our staff for help. Submitting a website form alone does not remove a carrier-level text-message block.
Support. For help with these messages or your account, contact Fitness Factory at (251) 426-5247 or fitnessfactorynow@gmail.com. Our Privacy Policy describes how your mobile number and SMS consent are handled.
Carrier delivery. Carriers are not liable for delayed or undelivered messages.
7. Contact Information
For questions regarding facility policies, billing, or agreement terms:
Fitness Factory
3501 Gulf Shores Pkwy, Suite 9, Gulf Shores, AL 36542
Phone: (251) 426-5247
Email: fitnessfactorynow@gmail.com